The Global Challenge

It is estimated that by 2050 the world's population will reach 9.1 billion. Food production will need to increase by 70% to feed the larger and most likely more urban population. More food will have to be produced using less land. Given the limited availability of resources it is more effective to reduce food losses than increase food production in order to feed a growing world population.

Food loss and waste amount to a major squandering of resources, including water, land, energy, labor and capital and needlessly produce greenhouse gas emissions, contributing to global warming and climate change. In developing countries the problem is chiefly one of inadequate harvest techniques, poor post-harvest management and logistics, lack of suitable infrastructure, processing and packaging, and lack of marketing information which would allow production to better match demand. Reducing losses could therefore have an "immediate and significant" impact on their livelihoods and food security.

Think Smart food not Fast food

Food Loss & Waste

Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted, according to an FAO-commissioned study. Globally, China comes first with an estimated 91.6 million tons of discarded food annually, followed by India's 68.8 million tons. Elsewhere, U.S. households throw away an estimated 19.4 million tons of food every year while an estimated five to six million tons goes into the garbage in France and Germany. Every year, consumers in rich countries waste almost as much food (222 million tons) as the entire net food production of sub-Saharan Africa (230 million tons). Fruits and vegetables, plus roots and tubers have the highest wastage rates of any food

Food losses — occurring at the production, harvest, post-harvest and processing phases — are most important in developing countries, due to poor infrastructure, low levels of technology and low investment in the food production systems.

Food waste is more a problem in industrialized countries, most often caused by both retailers and consumers throwing perfectly edible foodstuffs into the trash. Per capita waste by consumers is between 95-115 kg a year in Europe and North America, while consumers in sub-Saharan Africa and South and Southeast Asia each throw away only 6-11 kg a year. Total per capita food production for human consumption is about 900 kg a year in rich countries, almost twice the 460 kg a year produced in the poorest regions. In developing countries 40 percent of losses occur at post-harvest and processing levels while in industrialized countries more than 40 percent of losses happen at retail and consumer levels.

At the very core of what we do is the need for us to constantly practical ways to reduce food waste and shortages. In doing this, we tailor the very essential ingredients of: Innovation, Education, Policies and incentives

Food wastage comes at a very high price to global economy and environment. The main causes for food wastage at consumption level are; excess preparation of food; food items reaching the expiry dates before being consumed, buying in excess, poor storage, other available food items in options, Customer Choice. Lack of appropriate planning at retail level, large quantities of food are also wasted due to quality standards that over-emphasize appearance. Overproduction, over-merchandising, confusing Food Safety Policie

restaurants. In this way, it is not only a waste of food, but the money invested on it is also wasted

Our aim is to help reduce food waste by creating a new breed of consumers that are sustainable conscious.

The solutions being provided to mitigate this includes creating a Food Science Information Technology System that would interface between the market places and the consumer. The aim of the Food Science Information Technology System (FSIS) would be to enlighten food consumers at the point of purchase about what is needful and to try to discourage them from waste. Any sort of innovation brought along the value chain (production, storing, processing and packaging, distribution and consumption) will be important.

WHo We Are

The Universal Market Device Architecture (UMDA) is an online global market place designed to bring businesses (products) much closer to people in an interactive yet interesting manner. We are best described as an ecommerce multi-vendor service provider.

As part of our Corporate Social Responsibilities and as a new frontier, we chose to contribute towards reducing food insecurity by integrating food items markets into our platform and using the technology at our disposal to possibly create a new way of life and making food available to people who need them instead of it going to the trash bin as waste. We believe for us to achieve this we would need to create a new breed of consumers who are sustainable conscious.

We believe that food is at the center of our lives. After shopping for clothes, the next possible consideration could be to go for food. So, in a new approach, we decided to weave these two together in a seemingly perfect fashion. This has been considered as one of the innovative ways of reducing food wastages.

Our Mission

“is to connect people and products together differently in an all new seamless relationship.”

Our Vision

“is to create a new breed of consumers who are sustainable conscious.”